Three-Peat: 2talk Wins Third Consecutive Cloud VoIP Excellence Award

Proof That Small Businesses Don’t Need Big Telecom to Get Big Results

Let’s be honest about awards in the telecom industry—there are a lot of them. Companies collect them like baseball cards and move on to the next quarter. So when 2talk just won its third consecutive Cloud VoIP Excellence Award from INTERNET TELEPHONY Magazine, you’d be forgiven for thinking, “Okay, cool. Another trophy.” But here’s the thing about winning the same recognition three years running: it’s not about flash or buzzwords. It’s about something much harder to achieve and infinitely more valuable to customers.

Why the Cloud VoIP Excellence Award Actually Matters

When INTERNET TELEPHONY Magazine evaluates providers, they’re not looking for the splashiest marketing or the most creative accounting. Instead, they’re examining fundamentals: reliability, innovation, service quality, and whether you’re solving real problems for real businesses. For three consecutive years, 2talk has made the cut.

“Congratulations to 2talk for being honored with a Cloud VoIP Excellence Award,” said Rich Tehrani, CEO of TMC. “2talk has consistently demonstrated outstanding quality and has delivered exceptional solutions for its customers.”

That word—consistently—that’s what matters. Because in small business communications, “consistent” is the difference between landing a client call and missing it. Between looking professional and, well, not.

The Big Telecom Problem Nobody Talks About

Here’s what we’ve learned serving over 10,000 customers since 2008: small and medium businesses are tired of being treated like small businesses by big telecom providers. You know the experience. You sign up with a household name because it feels “safe.” Then reality hits.

Complex Pricing Nobody Can Decode

You sign up for what looks like a $49/month plan. Then the bill arrives: installation fees, activation charges, per-user licensing, feature add-ons that should be included, promotional rates that expired, and charges for “services” you never requested. By the time you decode it, you’re paying double what you expected.

2talk takes a different approach. Our pricing is straightforward: you see the monthly rate, you know what features are included, and yes, there are federally mandated fees like the Regulatory Recovery Fee—but we tell you about them upfront. No surprises. No fine print that changes your rate after three months. According to the FCC’s Truth-in-Billing policy, telephone bills should be clear and understandable. We actually follow that principle.

Support Is a Nightmare

Every time you call, you talk to someone different. They ask for your account number, put you on hold to “pull up your information,” then transfer you to someone else who asks for your account number again. You start wondering if anyone actually knows what’s going on.

When you’ve got millions of subscribers and quarterly earnings calls to worry about, customer 847,293 doesn’t get much personal attention. You’re a metric. A data point. A line on a spreadsheet calculating churn rate.

What Independence Actually Means

2talk operates differently because we’re structured differently. We’re not beholden to Wall Street analysts or private equity firms demanding 40% year-over-year growth. We don’t optimize for quarterly earnings or justify our existence to shareholders who couldn’t identify a SIP trunk in a lineup. We’re a family owned and run business. We answer to our customers. That’s it.

This means real humans who know your business handle support. When you call, you’re talking to someone who remembers the issue you had three months ago and can actually solve problems instead of reading scripts. Our cloud PBX solutions come with pricing you can understand—you pay for what you use, we tell you what it costs upfront, and there are no surprise fees.

The 60-80% Number That Changes Everything

When we say customers typically see phone bill reductions of 60-80%, that’s not marketing hyperbole. That’s math. Think about what that means for a 15-person business spending $500 monthly on communications (which is typical). Suddenly you’re spending $100-200 monthly instead. That’s $3,600-4,800 back in your business annually.

That’s a new hire. That’s marketing budget. That’s the difference between “we’re doing okay” and “we’re actually growing.” And you’re getting more features than before: VoIP functionality, unified communications, video conferencing, chat, mobile apps, and call analytics.

Don’t believe us? Check out our easy to understand plans and pricing.. No hidden tiers. No “contact us for pricing” games. No features locked behind enterprise plans. Just straightforward plans you can actually understand—which is apparently revolutionary in telecom. Pick a plan, see exactly what you’re getting, and know what you’ll pay. It’s almost like we want you to make an informed decision.

Why? Simple Economics

We’re not trying to maximize what we extract from each customer. Instead, we’re maximizing the value we deliver. This approach earned us recognition, not just this Cloud VoIP Excellence Award, but trust from thousands of businesses nationwide.

Enterprise-Grade Without the Enterprise Nonsense

Here’s a secret about “enterprise” communications solutions: most are overcomplicated disasters designed by people who never actually use them. They’re built by committees, designed to check RFP boxes, and engineered to lock you into five-year contracts with escalating and burgeoning fees.

2talk takes a different approach. What if we built something that works the way humans think? Setup doesn’t require an IT department, most customers go live within 24-48 hours. No on-site installation, no expensive hardware, no consultants billing hourly to configure something that should be simple.

Management doesn’t require a manual either. Our self-managed admin portal is designed for business owners and office managers, not network engineers. Need to add a user or change your call flow? You can do it yourself in about 30 seconds. Features that deliver and let you communicate exactly how you actually want.

The Businesses We Serve

Walk through 2talk’s customer list and you’ll find America’s business backbone. Medical practices can’t afford missed patient calls, when someone’s calling about chest pain or their kid’s fever, the phone must work. Period.

Accounting firms manage hundreds of client relationships. When it’s tax season and a client needs clarification, that call needs to be clear, recorded, and routed correctly. Restaurants coordinate reservations, takeout orders, and delivery logistics. When Friday night hits and phones are ringing constantly, the system can’t go down.

Schools connect parents, students, and administrators. Service businesses, like HVAC contractors, plumbers, electricians, towing companies, depend on every call for potential revenue. Miss a call, lose a job. It’s that simple. According to business communications research, missed calls cost small businesses thousands annually.

Why Three Years of Recognition Proves Something

Anyone can have a good year. Market conditions align, you land a few big customers, you get lucky. Two good years? That’s when people start paying attention. Maybe you’re onto something. But three years? Three years means you’ve figured something out.

You’ve built systems that work. You’ve created a culture that delivers. You’ve proven you’re not just riding a wave, you’re creating one. For 2talk, these three consecutive Cloud VoIP Excellence Awards represent validation that our approach works: focus on fundamentals over flash, invest in service over marketing, build for customers instead of investors, and show up consistently every day.

What’s Next for 2talk

We could use this moment to announce some bold new initiative or revolutionary product. That’s what you’re supposed to do after winning awards, right? Generate buzz, ride momentum? But that’s not really our style. Instead, we’re doing what we’ve been doing: keep improving the platform, keep listening to customers, keep showing up when they need us.

We’re expanding our capabilities beyond traditional telephony—including AI-powered Voice Agents that we’re developing in-house to help businesses capture every opportunity, even when they can’t get to the phone. Not because AI is trendy, but because missed calls cost small businesses real money. We’re also deepening integrations with the tools businesses actually use and investing in infrastructure to ensure that when someone picks up the phone, the call is crystal clear and the connection is rock solid. Every time.

The Bottom Line (Literally)

If you’re a small or medium business currently paying through the nose for communications from a big-name provider, here’s what you need to know: you have options. Real options. You don’t need to choose between affordability and quality. You don’t need to sacrifice service for savings.

Three consecutive industry awards aren’t just recognition. They’re proof that there’s a better way. That independence matters. That showing up consistently beats marketing hype. That treating customers like partners instead of subscription numbers actually works.

We’re not promising perfection. We’re promising we’re here, we’re consistent, and we actually care whether your business communications work. Because at the end of the day, that’s what matters. Not the trophy. Not the press release. Not the industry buzz. What matters is whether your customers can reach you, your team can communicate effectively, and your phone bill makes sense.

Ready for Award-Winning Service?

Want to see what a three-time Cloud VoIP Excellence Award winner can do for your business? Stop settling for impersonal service and confusing bills from big telecom. Talk to real humans who actually care about your business. Contact 2talk today for a free consultation and discover why over 10,000 businesses trust us for their critical communications. Let’s show you what consistent excellence actually looks like.