Brand Registration

Brand registration identifies the organization that sends SMS messages over 10DLC. Register your brand before creating an SMS campaign.

Accurate information is important. The legal name, EIN, address, website, and public business details should match wherever possible.

Choose the brand type

Select the option that best describes the organization:

• Private company
• Publicly traded company
• Nonprofit organization
• Government organization
• Sole proprietor

Enter brand details

• Legal company name: Use the name registered with the IRS.
• DBA or brand name: Use the public-facing business name, if different.
• EIN: Enter the organization’s Employer Identification Number.
• Business address: Use the physical business address.
• Website: Enter a working website that identifies the business.
• Contact details: Enter the email address and phone number for the person managing SMS registration.

Before submitting

• Confirm the legal name and EIN are correct.
• Confirm the website clearly identifies the business.
• Confirm the contact email and phone number are monitored.
• Review the information carefully before submitting the brand.