SMS – 10DLC

10DLC, or 10-digit long code, applies to U.S. application-to-person (A2P) SMS messaging sent from local phone numbers. It does not apply to personal mobile messaging between individuals.

The 10DLC registration process uses brand registration and campaign registration. The program is managed for mobile carriers through The Campaign Registry (TCR).

Essentials

• Applies to U.S. organizations using business SMS from local numbers.
• Registration includes a one-time brand fee and a recurring campaign fee, separate from SMS usage charges.
• 2talk provides a self-service registration workflow integrated with TCR.

Key requirements

1. Brand registration: Identifies the organization sending messages.
2. Campaign registration: Describes the messaging use case.

Brand registration

Accuracy is important. Make sure the legal name, EIN, business address, website, and public business information are consistent.

• Legal company name and DBA: Use the official name registered with the IRS. If you operate under a different public name, enter it as the DBA and make sure it matches your website or online presence.
• Social profiles: Use company profiles, not personal profiles. LinkedIn company pages are preferred over personal profiles.
• Employer Identification Number (EIN): Enter the business tax ID.
• Business address: Enter the physical address of your organization.
• Industry type: Choose the industry or sector that best fits your organization.
• Contact information: Provide the email address and phone number for the person managing messaging registration.

Website and social information

• Website: Use a working business website when available.
• Facebook or Instagram: Social profiles may help identify the brand, but they should clearly show the business name and contact details.

Website consent and privacy language

Your website should clearly explain how people consent to SMS messages and how they can opt out. Adapt the examples below for your business and review them with your legal or compliance team if needed.

Opt-in consent example: By submitting your phone number, you authorize {Business Name} to send you text messages and notifications. Message and data rates may apply. Reply STOP to unsubscribe.

Privacy policy example: Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent will not be shared with third parties.

Campaign registration

A campaign explains what messages your organization sends, who receives them, and how recipients opt in and opt out.

Keep the campaign description, call to action, opt-in method, and sample messages consistent. Reviewers may not know your organization, so provide enough detail for them to understand the use case.

• Campaign use case: The purpose of the messages, such as customer support, appointment reminders, or marketing.
• Message content: Sample messages that match what you plan to send.
• Opt-in method: How customers agree to receive messages, such as a website form, paper form, or text keyword.
• Opt-out process: How customers can stop receiving messages, such as replying STOP.
• Message frequency: Expected frequency of messages sent to recipients.
• Target audience: The intended recipients of the messages.

After submission, the campaign status is shown in the campaign dashboard.

Fees

Brand fees

A fee applies to each brand application. All brand fees are non-recurring and will be deducted from your account at registration.

Campaign fees

A fee applies to each campaign application. All campaign fees are recurring monthly and will be deducted from your account in the billing cycle.